To engage the online community and share new projects and fun news around the Sharpie Brand, Corine Ingrassia (www.complicatedmama.com) was recruited as a select member of the Sharpie Squad.
Via Complicatedmama.com, and social channels Corine shared links, pictures and new Sharpie news with her community of over 8,000 followers.
As brand ambassador, Corine also represented Sharpie during The BlogHer 2011 conference at the Sweets In The City party as well as handing out personalized Sharpies through out the weekend.
The blogging community was extremely excited to learn and experience the new Sharpie products shared. Community members shared their Sharpie stories via guest posts and expressed interest working with the brand for their own sites in the future.