Community Manager
From it’s launch in December 2009 thru March 2012, Corine Ingrassia was the voice of The Big Toy Book on all social media channels, growing their community of and bringing them the latest news on toy trends and sales.
While working with the brand, Corine co-founded, planned and executed their highly successful, Sweet Suite Event which brought together toy brands and hundreds of bloggers across the country.
The Big Toy Book’s Sweet Suite
Sweet Suite Event 2013, New York, NY
– Viacom Building
On August 2nd, 2012, Complicated Mama hosted the Big Toy Book’s 3rd annual Biggest Night Of Play at The Viacom Media Center in NYC, connecting 320 bloggers from across the country with 35 of the hottest toy and kid brands.In 2012, the Sweet Suite sold out in 20 minutes and
had a wait list of 500 bloggers.
The room was filled with 20+ mini-lounge areas for the event’s platinum sponsors and two large Discovery Corner spaces filled with even more toy brands to discover.
Bloggers were able to sit down, relax and casually chat & play with both brands and blog friends.
Complicated Media coordinated this event from the planning, to coordinating, inviting and execution.
Brands represented:
Activision Bananagrams Best Pals
Alex Toys Fashion Angels D3-Publishers
Hasbro Hexbugs Moose Toys
Jakks Pacific Neat-Oh Pony Royale
Hasbro Penguin Group BKids
JAKKS Pacific Techno Source Tech 4 Kids
Xbox Imperial Toys Kmart
Shoulder Buddies Leap Frog Wowee
Thinkway Toys Charm-It Zing Toys
Sweet-Suite Event 2012, San Diego, CA
On Thursday, August 4th, 310 Bloggers attending the BlogHer conference in San Diego, and 29 toy & tech companies came together at The Big Toy Book’s Suite Suite Event to connect with toy brands in a fun- interactive setting. The event was one of the most anticipated events of the weekend with a wait list of 200 people.
There are many events during the BlogHer weekend, however the Sweet Suite difference is the level of intimacy the bloggers and brands are able to have; establishing authentic, meaningful relationships .
Complicated Media coordinated this event from the planning, to coordinating, inviting and execution.
Brands represented:
Activision Bananagrams Best Pals
BriarPatch Charisma Corolle
Crayola Fisher Price Fresh Feet Wipes
FunGoPlay FyrFlyz Growums
Hasbro HexBugs Imperial Toys
JAKKS Pacific Jungle Speed LeapFrog
Myi Penguin Group Shainsware
Shoulder Buddies Spinmaster Techno Source
Thinkway Toys Tolly Tots Wowee
Xbox