To raise awareness of Hilton HHonors new program offers, Complicated Mama announced and moderated a Twitter Party with travel expert Johnny Jet.

With the discussion topic of “Holiday Travel”, @Complicatedmama engaged the audience of over 170 participants in travel related conversation and educated them on various ways they could apply the great Hilton HHonors offers to their holiday travel plans.

2.7 million impressions were generated during this online event.

Engaging and growing the NY, NJ and CT Chevy community on Facebook and Twitter, through daily conversation and promotion of hyper-local incentives, events, giveaways.

Since it’s launch in December 2009, Corine Ingrassia has been the voice of The Big Toy Book on all social media channels, bringing their community of 3,000+ members the latest news on toy trends and sales.

The Big Toy Book’s Sweet-Suite Event- BlogHer 2011

presented by: The Toy Insider and KidzVuz

On Thursday, August 4th, 310 Bloggers attending the BlogHer conference in San Diego, and 29 toy & tech companies came together at The Big Toy Book’s Suite Suite Event to connect with toy brands in a fun- interactive setting. The event was one of the most anticipated events of the weekend with a wait list of 200 people.

There are many events during the BlogHer weekend, however the Sweet Suite difference is the level of intimacy the bloggers and brands are able to have; establishing authentic, meaningful relationships .

Complicated Media coordinated this event from the planning, to coordinating, inviting and execution.

Brands represented:

Activision                  Bananagrams             Best Pals
BriarPatch                 Charisma                    Corolle
Crayola                      Fisher Price                Fresh Feet Wipes
FunGoPlay                 FyrFlyz                       Growums
Hasbro                       HexBugs                    Imperial Toys
JAKKS Pacific            Jungle Speed            LeapFrog
Myi                              Penguin Group         Shainsware
Shoulder Buddies       Spinmaster               Techno Source
Thinkway Toys             Tolly Tots                   Wowee
Xbox

To create a buzz and celebrate the premier of the very first Phineas and Ferb Movie, “Across The 2nd Dimension, we teamed up with lifewithoutpink.com to host virtual viewing parties on both the East and West coast.

Throughout the show, we engaged with our online party attendees in conversation about the movie, their children’s love for the show, and gave away fun prizes for correct answers to Phineas and Ferb trivia questions!

Read full party announcement here.

To enhance CBS-NY’s Friendly’s campaign by recruiting and managing a team of 5 local influencers to moderate and endorse a daily live conversation centered around CBS’ hit daytime talk show, “The Talk”.

Complicated Media teamed up with Here In This House to engage the online interior design community and kick-off Windows “Tech Makeover” sweepstakes with celebrity designer, Vern Yipp.

This engaging online conversation allowed guests to participate using both Twitter and Facebook and was centered around making over the tech space homes with sleek Windows and PC and laptop models.

Over 2.5 million impressions were generated during this online event. The Windows Tech Makeover sweepstakes saw over 1,600 entries.

To generate hyper-local buzz around the new Tammy Cedar Photography studio opening and Kiddie Couture shopping event, Complicated Media created and published a fully optimized press release for the Kiddie Couture event and invited local bloggers who were treated to a complimentary photo session for their family.

Tammy Cedar Photography received coverage and mentions from from The Staten Island Advance, NJMyway.com, NJMonthly.com as well as JerseyMomsBlog.com and sitweetup.com.

The event doubled its projected attendance and the studio booked multiple new clients throughout the night.

To engage the online community and share new projects and fun news around the Sharpie Brand, Corine  Ingrassia (www.complicatedmama.com) was recruited as a select member of the Sharpie Squad.

Via Complicatedmama.com, and social channels Corine shared links, pictures and new Sharpie news with her community of over 8,000 followers.

Off-line Event

As brand ambassador, Corine also represented Sharpie during The BlogHer 2011 conference at the Sweets In The City party as well as handing out personalized Sharpies through out the weekend.

The blogging community was extremely excited to learn and experience the new Sharpie products shared. Community members shared their Sharpie stories via guest posts and expressed interest working with the brand for their own sites in the future.

1.3 million impressions were generated over a 1 hour conversation. As a result, Mega Bloks received hundreds of entries from Bloggers excited about this paid opportunity and hand selected 5 contributors who they felt were a perfect fit.

Read full party announcement here